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The Many Layers Of A T-Shirt Lover
By: Tama Swan, Associate Editor
Issue: 2009may
A new survey reveals who keeps what type of tees and why.
Working on the theory that peeking into a person’s t-shirt drawer is akin to glimpsing into his or her past, Bowling Green, Kentucky-based distributor BlueCotton (UPIC: bluecott) surveyed 1,000 of its online customers asking, “What favorite, sentimental old t-shirts do you still own?” The answers spilled out like laundry out of a hamper.
It turns out that most people feel attached to their t-shirts, despite their age or demographic group. “A Little League championship, a first concert, a family vacation, a cherished alma mater, your own business—everyone’s list is like a snapshot of their personality,” says Mike Coffey, BlueCotton’s CEO.
Approximately 79 percent of those who responded still have an old t-shirt, and 788 have a combined 2,124 shirts. The study also found that:
•Four out of five people hold on to at least one sentimental old shirt, and some keep two or three.
•Vacation tees are the most kept of any category.
•Those ages 18 to 24 are most likely to hang on to an old t-shirt, and they are also more likely to keep a t-shirt from a concert or political election.
•Post-graduate degree holders are twice as likely as those with only a bachelor’s degree to have a tee from a sorority or fraternity.
•People are more likely to keep a shirt they acquired as a sports spectator than as a sports participant.
•Employer or work t-shirts are most often kept by those in the highest income brackets.
•Shirts from church events are most cherished by women, non-whites and residents of the South.
Chart reused with permission from BlueCotton.com/Synovate.
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