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How often do you multi-task?
All the time, it's the only way I get things done. Sometimes, I try not to but sometimes I can't help it. Never, I just can't do more than one thing at a time.

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Web Browsers
By: Tama Swan, Associate Editor
Issue: 2009jun

Workers who take internet-surfing breaks prove to be more productive than those who don’t.

Sales managers may need to take a deep breath before reading this one. Surfing the internet during office hours can actually increase productivity, according to a study from the University of Melbourne in Australia.

The study found that workers who use the internet for personal reasons are nine percent more productive. The reason is because workplace internet leisure browsing (WILB) gives employees a quick brain break so that they can return to assigned tasks with a refreshed ability to concentrate.

The study looked at 300 workers, 70 percent of who engaged in WILB, whose main online activities included product research, reading news sites, playing games and watching YouTube.

The take-away for employers is that investing in web monitoring technology to block employees from visiting restricted sites may be a waste of funds. However, the study evaluated workers who browse the web in moderation, restricting their WILB time to less then 20 percent of their work day. Employees who have web addiction tendencies will produce less if allowed to surf the internet from their desks.

Source: www.reuters.com

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