Mixing Music And Logoed Tees


How often do you multi-task?
All the time, it's the only way I get things done. Sometimes, I try not to but sometimes I can't help it. Never, I just can't do more than one thing at a time.

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Mixing Music And Logoed Tees
By: Tama Swan, Associate Editor
Issue: 2009sep

Apparel companies and recording studios are using music to measure results and increase interest in branded t-shirts.

A new way of connecting with customers—and tracking ROI while you’re at it—has emerged with the marriage of promotional apparel to music downloads. More and more, t-shirt and apparel manufacturers are giving away free MP3 downloads with clothing items, which requires recipients go online and enter a unique code to redeem songs.

Los Angeles, California-based retail company LnA Clothing in conjunction with Invisible DJ, a self-described avant-garde company seeking new ways to merge fashion with music, has already debuted two band t-shirts with album art on the front and track listings on the back, with more due out this fall. Printed tags attached to the shirts give recipients instructions for logging in and downloading the shirt’s full song list on the company’s website. The addition of free music downloads increases the retail cost of the shirts, too, with prices ranging from $40 to $60.

Another example of clothing merging with music lies in Paris, France-based April77 Records, a fashion house/recording studio that affixes instructions for downloading a given month’s featured single to each piece in its designer apparel line. Featured songs come from the artists the company represents. In addition to clothing, April77 Records also sells logoed vinyl records printed with download instructions. Once downloaded, April77 Records does not restrict song sharing.

Liquor supplier Bacardi and music group Groove Armada added a twist to music-based promotions earlier this year when they allowed music fans to sign up on the web and download one music single for free. Users could access a second track from the album only after they had shared the first song with 20 friends on Facebook. A third song could be had once the user shared it with 200 friends and so on.

Image courtesy of Invisible DJ

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