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Case Study: Bandannas Promote Pet Health
By: Audrey Sellers, Associate Editor
Issue: 2009sep



Summertime is a risky season for pets with soaring temperatures, potentially toxic lawn fertilizers and an increase in mosquitoes, fleas and ticks. This is why Jennifer Sander, national account executive with Atlanta, Georgia-based distributor Capital Ideas, Inc. (UPIC: CAPI0002), stepped up with an awareness campaign for Schering-Plough promoting animal health.

Sander needed a way to reach pet owners far and wide and remind them that their pets needed regular checkups, so she ordered 20,000 pet bandannas from Greenville, South Carolina-based supplier Caro-Line (UPIC: BANDANNA). The bandannas, which are made from 100-percent cotton and offered in two sizes and up to 16 colors, went to veterinary offices for distribution.

“The bandannas are eye-catching and have more staying power than toys or other pet promotional items,” Sander says. “They worked so well [last year] that we decided to order them again this year.”

Above: Think this bandanna is the perfect fit for your client’s next promotion? Contact Caro-Line at 800-849-6644 or visit www.bandannapromotions.com.

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