Anonymous Benefactors


How often do you multi-task?
All the time, it's the only way I get things done. Sometimes, I try not to but sometimes I can't help it. Never, I just can't do more than one thing at a time.

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Anonymous Benefactors
By: Tama Swan, Associate Editor
Issue: 2009oct

Deep-pocketed companies seek to keep their names out of the promotional limelight.

Big companies aren’t forgoing receptions, corporate sponsorships and conferences due to tightening purse strings; they just aren’t inviting you to the party. “Where these companies once splashed their names and logos on every polo shirt and tote bag in sight, they are now going to extraordinary lengths not to be noticed,” writes Leslie Wayne in The New York Times.

It’s called “stealth spending,” and it can result in events so well disguised that even the event organizers don’t know who the sponsoring company is. The biggest stealth spenders are in the pharmaceutical industry, put on edge because of pending healthcare legislation, and the financial industry, whose biggest players fear appearing too lavish after accepting government relief funds. Yet other industries are adopting the practice out of sensitivity to the current economic condition.

The bright side to this trend is that corporate sponsors still purchase blank products—only their tastes skew less high-end. For example, a recent fund-raiser for the Museum of Modern Art used tablecloths made from recycled potato chip bags.

Source: www.nytimes.com

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