Industry News: Selco Lands Exclusive Deal With Movado


How often do you multi-task?
All the time, it's the only way I get things done. Sometimes, I try not to but sometimes I can't help it. Never, I just can't do more than one thing at a time.

Article Tools: Print

| Email

| Add Comment

Share |

Industry News: Selco Lands Exclusive Deal With Movado

Issue: 2009oct

Tulsa, Oklahoma-based supplier Selco, LLC (UPIC: SELCO) has been named the exclusive supplier for Movado Group watches in the promotional products industry. The Movado Group of brands includes Movado, Ebel, ESQ by Movado, Tommy Hilfiger and Lacoste.

“It’s very exciting for me to see how vibrant Selco is into the 21st century as we keep pace and make improvements to build new relationships with companies such as Movado,” says Larry Abels, founder of Selco’s promotional productions division.

In an exclusive interview with PPB, Selco President and third-generation owner Mark Abels said his company’s longtime relationship with Joe Zanone, senior vice president of Movado, helped facilitate the discussion that led to Movado’s selection of Selco as a partner.

“We are excited to represent the innovative and high-quality lines of Movado to the industry,” says Abels. “I feel confident that the expertise in customer service and in customization that we have developed during the past 75 years will make this relationship thrive.”

He adds that the partnership brings a new approach to representing major brands in the promotional products market, as well as a new way of promoting a major brand from within Selco.

“This will be different—we will work directly with their sales reps,” says Abels. “We’re going to be the ones helping them make the sale, and we’re going to be the face of the Movado Group to the industry. They are there to support us, to work with us as their conduit to this industry.”

Abels says the nature of the deal changes the relationship “from supplier customer to a partnership.”

The partnership has been in the works for months and will officially launch at The PPAI Expo 2010 in Las Vegas. It also coincides with the celebration of Selco’s 75th anniversary. Abels says a preliminary announcement at Motivation Show in Chicago last week garnered some excitement already.

“Even with things being a little bit slower, we’re seeing a response pretty quickly. We’re excited,” he says. “We think there’s going to be a much larger impact than name-brand watches are used to having in the promotional products industry.”

Comments (0)

* Name:
* Email:
Company:
* Title:
* Comments: