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Industry News: LarLu, Display-Tec Combine Catalogs For 2010

Issue: 2009nov

Winona, Minnesota-based supplier LarLu/Display-Tec (UPIC: LARLU) is combining its two product lines into one catalog for 2010.

LarLu acquired Display-Tec in 2004 and has published separate catalogs since then. Joe Durand, MAS, LarLu senior vice president, says customer feedback and a desire to make both lines more accessible prompted the change to one catalog.

“By combining the two catalogs, we wanted to make it easier for our customers to view all product lines under one cover,” says Durand. “We are projecting to do this long-term.”

The single catalog contains items ranging from inexpensive tradeshow traffic builders to highly valued recognition gifts. “We’re not reducing the number of products or catalog pages,” he says. “And we’ve increased our services to include full color for one setup charge on most of the products in the catalog.”

The LarLu website has also been updated to include Display-Tec items and the full catalog is being digitized for web access. Durand adds that clients who place a single order for items from both lines won’t have to worry about separate shipping charges, as both lines are produced in the same facility.


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