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Industry News: Proforma Launches ‘Thankful’ Promotion
Issue: 2009nov
Cleveland, Ohio-based distributor Proforma (UPIC: PROFORMA) is helping industry members see the brighter side of life through its “What Are You Thankful For?” promotion.
The promotion asks participants to submit photos depicting what they are most thankful for. The concept behind it is to get people to focus on the important things in life instead of the negativity that has dominated the news this past year, says Greg Muzillo, Proforma founder.
Muzillo says the feedback he’s received from the industry has been positive, with people saying they “appreciate the transparency of the promotion.”
“We understand that this has been a tough year for our industry, as well as for industries across the country,” he adds. “The real motivation behind the promotion is just to get people thinking about the things that really matter in life. I am thankful for my family and for each and every member of my Proforma family.”
People have submitted photos of everything from babies dressed in Halloween costumes to pictures of Coca-Cola and computer features. “We have received it all,” he says. “My favorite photos are of families spending time with each other. When times get tough, it is important to be thankful to have a family to share the ups and the downs with.”
Photos can be submitted until Thanksgiving Day, November 26, and can be viewed here. Every 100th person who submits a photo will receive a digital photo frame from Proforma as a thank-you for participating.
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