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GCPPA Celebrates 25th Anniversary With Membership Push
By: Staff
Issue: 2010feb
The Gold Coast Promotional Products Association (GCPPA) in south Florida is celebrating its 25th anniversary with special events tied to an increase in membership.
“One of the biggest things the regionals are having trouble with is membership,” says GCPPA President Bob Hechler. “We have a pretty active social calendar this year to draw them in.”
The next event will be GCPPA’s Annual Winter Trade Show, which has grown from less than 25 tables at a Holiday Inn back in 1985 to 125 tabletops and booths at the Greater Fort Lauderdale/Broward County Convention Center this year. The show will be held March 3.
Other events planned this year by GCPPA include a Miami Heat basketball game, Miami Dolphin football tailgate party and martini-tasting evening. The association also is offering a 50-percent discount on membership costs to distributors if they apply before March 1.
Hechler says membership in the association has stayed stagnant in recent years.
“We’re hoping to boost that and keep that growth consistent,” he says.
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