Seen And Heard | PPB Mag


How strongly is customer service stressed at your company?
It's the most important thing we do. It's fairly important. We don't focus much on it at all.

Article Tools: Print

| Email

| Add Comment

Share |

Seen And Heard
By: Tama Swan, Associate Editor
Issue: 2010apr

Happenings In The Industry And Beyond

Mistaken Identity
Place settings were decked out with complementary promotional products at a luncheon held earlier this year by Inforum, a Michigan society for female professionals. One such item was shaped like a small pen and contained a green liquid, according to The Detroit News.

While most diners knew to apply the green liquid to their hands, as it was hand sanitizer, the newspaper reports a coordinator for the event felt compelled to go up to the podium and inform the crowd that the gift was indeed hand sanitizer, not breath freshener.

Mixing Business With Pleasure
Small-business owners suffer identity fraud at one and a half times the rate of other adults, according to Javelin Strategy & Research and its 2010 Identity Fraud Survey Report. Data suggests this is because victims use personal accounts for business transactions, which puts them at greater risk.

Double Exposure
In a testament to the enduring pass-along value of promotional products, a nonprofit donation center in Los Angeles, California, called L.A. Shares, collects unused “promotional items, packages with outdated logos, remaindered stock and excess office supplies from divisions that have been shut down” and parcels them out to schools, nonprofits and small businesses in need. Since its inception in 1991, the organization has recycled an estimated $180 million in goods, according to the Los Angeles Times.

Comments (0)

* Name:
* Email:
Company:
* Title:
* Comments: