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Spotted: 2-D Bar Codes
By: Tama Swan, Associate Editor
Issue: 2010jun

Due to their ability to bridge the gap between the real world and the internet, 2-D barcodes are the newest playthings for marketers. They work by aiming an internet-enabled phone loaded with a code reader application at an imprinted code. Once scanned, the code reveals specific marketing content.







Send us an image of your campaign using 2-D barcodes imprinted on promotional products and will post it to our gallery.

Images courtesy (left to right): TappInn, Gill Studios, Gill Studios, TappInn, Gill Studios, Fluid Forms via Flickr, Fluid Forms via Flickr, Clever Cupcake via Flickr




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