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Lifting The Veil On Wedding Promos
By: Tama Swan, Associate Editor
Issue: 2010jun

A distributor talks about this small, but ever-present, product niche.

The idea of personalized gifts and favors at weddings is a popular one, just a quick page-flip through a wedding magazine reveals this, but is it a viable market niche for distributors? We talked to Folake Olumide, owner of Grand Forks, North Dakota-based distributor A-Pink Enterprises (UPIC: A-PINK), to find out what the wedding market is really like. While not her only focus, Olumide got her start in the industry by helping brides and grooms celebrate their big day. Today she says weddings and other special events account for 10 percent of her overall business.

PPB What’s popular in weddings? What do brides and grooms want?
Olumide Most of the time I do favors for the wedding. It’s amazing. People are going into chocolates with their pictures on the wrapping and key rings as favors and gifts for guests. They’re mostly Godiva chocolates—I guess they’re the best.

PPB Who do you work with? Is it primarily wedding planners?
Olumide I work directly with the brides.

PPB How do you generate new business in this market?
Olumide I have a website, but it’s mostly by word of mouth.

PPB How did you get started in the wedding niche?
Olumide I started with the weddings first because I worked hands-on with a friend of mine who did weddings with Carlson Craft. I actually did my wedding invitations with her, and that’s how I got involved. I got into weddings first and then launched into mainstream promotional products.


Comments (1)

8/9/2010
Dayle Rapoport (DayleRapoport@aol.com)
company: DR&A, LLC
title: Owner
"I'm working on two wedding favors for clients right now and trying to find some great sources for 50 ml bottles of italian olive oil or dipping oil....nothing was found in searching our industry? any help would be appreciated. thanks"
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