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2009APR
 Apparel
Take Another Look At T-Shirts
By: Audrey Sellers Issue: 2009APR
Gone are the days of the plain, one-size-fits-all promotional tee. With an undeniable nod to retail styles, today’s t-shirts are supercharged with fashion cuts and modern fabrics...Full Article
Chair's Letter
Your Voice—And E-Mails—Make A Big Difference In Washington
By: Sherri C. Lennarson Issue: 2009APR
It’s a new day in Washington, D.C. It’s a new day at PPAI. And frankly, it’s a new day for each of you. Perhaps you’ve noticed the...Full Article
Close Up
Isa Cocallas
By: Staff Issue: 2009APR
Isa Cocallas has enjoyed a life of variety and reward, and counts her extensive network of friends as her best accomplishment...Full Article
Datebook
Datebook
By: Staff Issue: 2009APR
APRIL
April 2-4
CASA 2009 Tropical ConventionCaribbean Advertising Specialties Association
San Juan, Puerto Rico
www.casapr.org
April...Full Article
Editor's Notes
A Recession Is A Terrible Thing To Waste
By: Tina Berres Filipski Issue: 2009APR
That headline caught my eye on a recent issue of Folio, a magazine for publication professionals. While the related article focused...Full Article
Editor's Picks
Recognition Revival
By: Audrey Sellers Issue: 2009APR
Whether your clients want to engage or praise employees, it’s always a good time to put reward and recognition programs on your radar...Full Article
Factory Floor
Made To Suit
By: Tama Swan Issue: 2009APR
A visit to custom-card maker Apollo Playing Card Co. reveals that simple, classic playing cards pack a big promotional punch.
You...Full Article
Fast Forward
E-lectrifying Mail
By: Tama Swan Issue: 2009APR
A great e-mail campaign begins with a solid subject line.
Ask anyone in our industry how they feel about promotional e-mails and you’ll likely get a groan and a big, exasperated eye roll...Full Article
Cut Off
By: Tama Swan Issue: 2009APR
Open communication with staff members left after layoffs is a must to preserve your company’s health.
If layoffs are pending at your company, you might be preoccupied with how to break the news to the unfortunates being let go...Full Article
Six Tips For Selling During The Downturn That Actually Work
By: Tama Swan Issue: 2009APR
It seems like everywhere you turn there are ideas and tips for selling your way through the recession. But how many of them actually work? Here are a few no-brainers that have risen to the top of the “What do we do now?” pile...Full Article
Youth Group
By: Tama Swan Issue: 2009APR
Hide your inexperience in sales by learning and avoiding these rookie mistakes.
Ah, to be young. You’re full of promise, energy and a complete and utter lack of experience...Full Article
Beauty Tip
By: Tama Swan Issue: 2009APR
The beauty and cosmetics industries are alive and well.
It’s no secret that some consider lipstick an important economic indicator, called the lipstick index...Full Article
Fault Lines
By: Tama Swan Issue: 2009APR
Avoidance and finger pointing can topple a company already in the midst of hard times.
When sales figures are down and layoffs are looming, it’s tempting to assign blame—both inside and outside the organization...Full Article
Pitch Hitter
By: Tama Swan Issue: 2009APR
Make your sales pitches go farther by prepping them in advance.
Face it, the sales pitch is pretty important. And despite what you may think, most salespeople don’t have perfect pitches rolling off their tongues...Full Article
Features
Does Your Business Measure Up?
By: Leslie Joseph and Rick Ebel Issue: 2009APR
How good were the “good times” for industry distributors before the economy made a U-turn late last year? The PPAI 2008...Full Article
PPAI’s Voice In Washington
By: John Satagaj Issue: 2009APR
PPAI’s general counsel and Washington representative discusses his work for PPAI and how to navigate congressional channels.
While...Full Article
Diagnosis: Potential
By: Staff Issue: 2009APR
The new PhRMA code may be a tough pill to swallow, but pharmaceutical sales don't have to suffer—if you know where to look.
Promotional...Full Article
Feedback
Feedback
By: Staff Issue: 2009APR
Association, Executives Earn Kudos From Longtime Member
Please pass along my belated congratulations to the entire PPAI staff and team, who put together the most well-oiled, well-run and highest positive energy Expo that I can remember...Full Article
Goods
USB Drives Decked Out In Swarovski Crystals, Memory Globes And EcoTrowels Round Out This Month's New And Unusual Products
By: Audrey Sellers Issue: 2009APR
GROW GREEN
Dig into your next environmental campaign with the EcoTrowel, a handy garden tool featuring a translucent handle packed with flower seeds and a heavy-duty, stainless steel blade...Full Article
Inside PPAI
Inside PPAI
By: Staff Issue: 2009APR
Profiles In PPAI Volunteerism
Volunteer: Brian Swift, owner of St. Louis, Missouri-based distributor Swift Incentives...Full Article
Leadership
Why Volunteer?
By: Dave Regan Issue: 2009APR
There's a lot to gain from the experience–see what's in it for you.
When I think back to some of my first sales experiences, I recall taking Dale Carnegie courses in New York...Full Article
Management
Point Forward
By: Chris Witt Issue: 2009APR
How to rally your employees in tough times and create a bright future for your business.
Maybe you’ve noticed the economy isn’t in the best shape...Full Article
Money Matters
Credit Crunch
By: Gene Siciliano Issue: 2009APR
Crack down on late-paying customers and keep your business on track with these five tips.
Your business was running pretty smoothly...Full Article
Newslink Features
People News: Proforma Opened 14 New Offices in March
Issue: 2009APR
Cleveland, Ohio-based distributor Proforma (UPIC: PROFORMA) welcomed 14 owner-affiliates to its network in March. See the full list...Full Article
People News: The Vernon Company adds Oberle To Sales Team
Issue: 2009APR
Newton, Iowa-based distributor The Vernon Company (UPIC: Vernon) has hired Rich Oberle as an account executive in the company’s eastern region...Full Article
PPAI News: Distributor Sales Estimate Reveals First Decline In Seven Years
Issue: 2009APR
Last spring, many distributors were still projecting a good sales year for 2008. But the 2008 Estimate of Distributor Sales has revealed a less optimistic reality...Full Article
Regional News: RAC Celebrates 10 Years
Issue: 2009APR
PPAI’s Regional Association Council celebrates 10 years in 2009, and to mark the milestone the council has planned commemmorative activities at the 2009 RAC Leadership Development Workshop, which will be held in June in Grapevine, Texas...Full Article
PPAI In Action: PPAI Meets With CPSC, Attends Rally
Issue: 2009APR
Left to right: John Satagaj, Cheryl Falvey, Paul Bellantone, Rick Brenner, Peter Healy and Steve Slagle.
Last week,...Full Article
Industry News: Stay Up To Date On COBRA Changes
Issue: 2009APR
Among the provisions of the stimulus bill that was signed by President Obama and made law on February 17 is a change to regulations...Full Article
People News: iPROMOTEu Welcomes New Affiliates
Issue: 2009APR
Several new affiliates joined Wayland, Massachusetts-based distributor iPROMOTEu (UPIC: IPRO9320) in March. They include:
· Dave Blanchfield, Fresno, California-based Multi Marketing Corp...Full Article
Accolades: The Vernon Company Honors Galaxy Award Winners
Issue: 2009APR
Newton, Iowa-based distributor The Vernon Company (UPIC: Vernon) recognized 15 account executives and their clients with the 2008 Galaxy Awards...Full Article
Legislative News: U.S. House Passes Sweeping Tobacco Marketing Legislation
Issue: 2009APR
The U.S. House of Representatives has passed H.R. 1256, which provides for comprehensive regulation of tobacco products, by a 298-112 vote...Full Article
People News
People News
By: Staff Issue: 2009APR
SUPPLIER
Bodek and Rhodes (UPIC: ULTRACLB)—Sam Gerber, hired as vice president of business development
Evans Manufacturing (UPIC:...Full Article
Question
Signed, Sealed And Delivered
By: Staff Issue: 2009APR
A Supplier Asks:
A distributor places a large order on behalf of a retail end user. The supplier meets the target price with a very tight margin...Full Article
Snapshots
Snapshots
By: Audrey Sellers Issue: 2009APR
iPROMOTEu Hosts Entertainment-Packed Thank-You Bash In Vegas
Making the most of the Las Vegas setting of The PPAI Expo in January,...Full Article
Tell Us Your Story
Issue: 2009APR
Each month, PPAI's Business Media department reaches out to members, asking them to contribute to PPB, Promotional Consultant and PPB Newslink...Full Article
Viewpoint
Take A Stand
By: Joel D. Schaffer Issue: 2009APR
Do you have the conviction not to sell an unfriendly product?
In the spring of 2008, I traveled to the Guangzhou Fair on a mission to discover the newest and greatest promotional products made in China...Full Article
Washington Report
Washington Report
By: John Satagaj Issue: 2009APR
In 1976, Congress enacted Section 280A of the Internal Revenue Code, which as amended in 1997 provides the limited circumstances in which an individual or an S corporation may take a deduction for expenses related to an office in the home...Full Article
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