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	Get Smart 11/1/2007 We live in an exciting, rapidly changing, high-tech world. Often, the “next generation” products are available before we even get comfortable with the “latest version.” Electronic devices are practically obsolete before the warranty expires...Full News Article Point Counterpoint 11/1/2007 The last thing either person in the distributor-decorator relationship wants is to end up in an argument. Yet points of contention—“You said you’d dropship the order for Monday delivery,” or “You never specified that on the purchase order!”—can quickly spiral out of control...Full News Article The Devil's In The Screen Printing Details 11/1/2007 When you call a screen printer to order decorated garments, do you know what information should be provided to produce the best possible order on time? Here’s a look at the critical information every promotional consultant needs to turn out great-looking screen printed apparel...Full News Article


	Just What The Pharmaceutical Company Ordered 6/29/2007 Promotional consultants must think outside the tissue box to break into the competitive pharmaceutical market. To an outsider, it may seem as if the “pharma” industry, as insiders call it, could provide a magic pill for profits...Full News Article Product Prescription 6/29/2007 Product Prescription Doctor up your next campaign with these healthcare products. By Audrey Sellers The pharmaceutical industry is a healthy one...Full News Article Healthy Markets 6/29/2007 Before you flex your promotional muscle in health and fitness-related markets, you’d better build up your knowledge of what buyers in these fields are after...Full News Article Case Study: Ensure Healthy Moms 6/29/2007 Challenge: When Ross Laboratories, the makers of Ensure shakes, launched Ensure Healthy Mom, a nutritional drink for expectant mothers and new moms, it needed a way to let consumers taste-test the product...Full News Article


	Special Effects Printing Creates Competitive Advantage 6/29/2006 Go to any retail apparel store in just about any American mall, and you will see special effects inks used on apparel consumers purchase every day...Full News Article Have It Your Way 6/29/2006 Remember the old hamburger chain commercial? The restaurant workers sang “Have it your way” as they danced around the cashier stations—implying they’d fix your hamburger just the way you like it...Full News Article Back To Basics 6/29/2006 Every wardrobe needs foundation pieces, the basics upon which individual style is built. In promotional apparel, tees, polos, wovens and caps categorize the marketplace...Full News Article Finding And Keeping Good Digitizers 6/29/2006 How do you find good digitizers? You can use the services of your embroiderer, but then the question is, Who owns the design if you want to use a different shop for a repeat order? By contracting your own digitizing, you have greater control over pricing and lead times...Full News Article


	How Much Does The Problem Cost? 11/7/2005 Problems cost money! More often than not, however, the only cost on which customers and salespeople focus is that of the proposed solution...Full News Article Create True Value 11/7/2005 In the promotional products industry, creating true value for end users centers around developing a campaign around the desired objective...Full News Article Disqualification And The Positive Power Of Saying ‘No’ 11/7/2005 I believe clarity can transform your business. What do I mean by clarity? Quite simply, figure out with crystal-clear certainty who your ideal customers should be...Full News Article


	Become Champion Material 9/15/2005 Given the demands of today’s light-speed business world, sales professionals are increasingly required to come into the ring with more than a whole new set of skills...Full News Article Zapping Travel Stress 9/15/2005 Whether your business trip is for a day or a week, traveling can grate on the nerves of even the most patient soul. From security checks to winding lines to time zone changes, today’s traveler faces countless aggravations and inconveniences. Don’t let travel stress dampen your spirits and ruin your voyages! Even if insomnia, burnout or jet lag plague you as you zip from city to city, all is not lost...Full News Article The Missing Link 9/15/2005 If you want to be a top-producing salesperson, you must be accountable and have an accountability process in place. While many other factors, mindsets and habits play into levels of success, your level of accountability is the hinge-pin that makes everything else possible...Full News Article Don't Get Tied Up 9/15/2005 Prospect, qualify, present and close. These are the basic elements of the conventional sales process that most sales organizations and salespeople still follow today...Full News Article


	Indian Summer 7/20/2005 “The air is perfectly quiescent and all is stillness, as if Nature, after her exertions during the Summer, were now at rest.” —John Bradbury, 1817 As summer transitions into autumn, nature’s color palette becomes softer…more subdued...Full News Article Are Brand Names Really That Important? 7/20/2005 Brands. We’re surrounded by them—at the supermarket, drug store and shopping mall. Ads flood the TV, radio and internet, hyping the latest product introductions and solidifying a brand’s status in the consumer hierarchy...Full News Article Ask The Experts 7/20/2005 From tees and fleece to polos and jackets, apparel claims the largest slice—nearly 30 percent—of the promotional products sales pie...Full News Article Improve Your Whole Life--How Choosing The Right Decorator Can Impact You And Your Customers 7/20/2005 Choosing a decorator to either screen print or embroiderer your clients’ goods is one of the most important decisions a promotional products distributor will make because your relationship with the client is on the line...Full News Article Making A Good Compression 7/20/2005 Of all the thousands of garments in the promotional marketplace, none is more popular than the t-shirt. A rainbow of colors—and every shade in between—is available to match any promotion’s theme...Full News Article

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